Business Strategy and Growth Strategy Brand Design Website Building for Coaches.

Illuminating People helps inspiring leaders to step into their spotlight with detailed business plans, messaging, brand and web design.

Why we're here

Accelerate your business with expert help

If you’re a coach trying to balance working with clients with becoming a marketing expert then you’re in the right place. Illuminate are here as an extension of your team to take the strain of marketing off your shoulders.

Take a look at our work

The best way to learn about us is through our stories

The best way to tell you about what we do is just to show you. Read through some of client stories here.

Do you resonate with this?

Why our clients work with us

We’re here to take your coaching business to the next level with detailed business plans, messaging, brand and web design. Bringing the best resources together and working on your behalf, we tell your story authentically to create deep relationships with your audiences.


We have a track record of building business for business and mindset coaches.


We provide a clear roadmap to scale and grow your business, considering your needs and wants.


Work with a team who are already serving global brands with strategy, design, and marketing. 


Reinvest your time into your genius, while having expert designers and developers craft an online experience.

Story Tellers

We tell your story through messaging, branding, and design that resonates deeply.


We create mindful and intentional designs for conscious coaches & entrepreneurs.


Discovering your brand identity allows you to connect deeply with your ideal clients and inspire action.


Our processes and frameworks are tried and tested. They accelerate the growth of businesses. 

Get to know who we are

I'm calvin, the founder behind Illuminating People

There are too many coaches spending thousands of dollars to be taught how to build their brand strategy and messaging. We’re passionate about marketing, so we’ve created an agency to take care of it for you.

Their voices

Hear it from them

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Jenelle Annette

Female Empowerment

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Amber Toal

Blackbox Marketing

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Nikki Bartol

Money Mindset and CPA

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Kristine Bayles

Coming soon! 

Ready to get started?

Let's get to know each other